The top supplier of flowers in Asia Pacific
Blossoming networks and product groups
The company was founded in 1994 and has become the most popular supplier of floriculture in Vietnam. The retail networks have been expanded since 2016 and E-commerce has started to develop since 2018.
Scope of works
As a full time Online Marketing manager, I have been in charge of branding activities on thedigital platforms of the corporation.
Online Marketing
& Brand Communication
Two years at Dalat Hasfarm have been an excellent learning opportunity for me in terms of video content marketing strategy and branding communication.
Content marketing at corporate level
Social Media
Plan and execute content strategy with framework and annual calendar for all social media platforms.
Feature
SEO by blogging
Manage and produce SEO content with related topics and keywords as an E-magazine for flowers
Mass communication
Write press releases for corporate news and events on both owned websites and the mainstream media.
Support the digital campaigns for E-commerce conversions
Digital transformation is not easy at all, and the old corporations need a marketer innovative and competent enough to convey the challenges.
Though the E-commerce is not operated by me, I have managed the branding and digital marketing campaigns to convert the clicks to revenue.
Brand story video - Awareness campaign
The Brand’s (product cate) story was told by a short animated film to visualize the farming and delivery process of the products. Paid ads were supported in 4 weeks to gain 200,000+ views at a limited budget.
Amplified green concept by Vlog series
Influencers marketing
A number of KOCs were invited to experience and review the products on their own social media accounts, which led to more than 15,000 engagements in total.
