Column writer
A column writer was meant to pick a name for the page, build the content strategy and direction for it.
This was a very new job for me. I received the brief from the director of a digital agency to work on this project. I suggested a few names for the fanpage, and they chose one of them the first time I proposed it.
At that time, Facebook was still new to Vietnam’s young people, and this community page was somehow successful in conveying the brand’s message: “Change your hairstyles without worrying about damage to your hair, because Dove will take care of it“.
I had contributed some content for the posts and banners’ copies before completing the contract after 2 months.