Thanks to the right branding strategy and the good product itself, Tomia’s growth has been remarkable, with the software entering the market in late 2023 and expanding from just 17 customers to over 350 in only six months.
Call Me Hong
The avatar may give the impression that I am too young and childlike to be an experienced manager, but yes, I am such a manager with a young mind and humorous style.
What describes me?
Self-starter
Strategic minded
Critical thinker
Experience
Head of Brand and Marketing
Mota Edu Solutions, formerly Mota Montessori, was founded in 2019 and now thrives to create an ecosystem for early education. The founders are dedicated to providing holistic solutions for kindergartens and children aged 0 to 6, including B2B, B2C, and SaaS business units.
As Head of Brand and Marketing at Mota, I re-defined the brand strategy, guidelines, and positioning, ensuring a cohesive and impactful brand presence that aligns with the company’s vision and growth objectives.
B2B - Provide all-in solutions for education institutions (preschools)
After a successful rebranding and targeted activation efforts, our customer base significantly expanded, resulting in a record-breaking monthly revenue of approximately 1 billion over 12 months.
Retail/Ecom - Educational toys and products for kids under 6Y
By developing a niche product line and improving the brand presence to resonate with the key target customers, Mota Montessori secured stable revenue for its retail and e-commerce business, even amidst a downtrend in the market.
SaaS: School Management system with AI integrated and digital learning lessons
With nearly 30 years of business in the country and more than 200 portfolio products, Dalat Hasfarm is a leading corporation in the flower industry in Vietnam.
The company has approximately 4,500 employees and four distribution channels, including domestic wholesale, export, retail shops, and supermarket booths. Not only flowers, but they are also developing other related businesses such as bio-chemical products, vegetables, and premium strawberries.
My role here was to design and implement marketing campaigns in digital activities and lead the brand’s overall communication strategy.
Marketing Manager
2022-2023
Hooray Kindergarten is a bilingual preschool that educates children from 1 to 6 years old. Their programs focus on giving a bilingual environment for early childhood, where the teachers will help your child adapt to an international community and develop his/her confidence and self-esteem.
Before I joined Hooray, they had no active marketing team but a content creator who took care of their Facebook page, and a marketing staff who handled small school events.
I have worked to help Hooray review and renovate its brand strategy, by interpreting customers’ insights into a brand’s positioning and core values to communicate and engage with parents.
The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for a newer and richer experience
Eleanor Roosevelt
History
Copywriter Lead
A digital agency that primarily works with FMCG clients. As copywriter lead, I had the pleasure of working with a nice group of youthful, creative, and devoted team-mates.
Marketing Manager
I managed all the marketing prospects for this new business concept, which has emerged for home decor by potted plants for green and inspiring living spaces.
Commercial Manager
The longest journey in my career path, which provided me with a wealth of management, negotiating, operation, and marketing skills, as well as an entrepreneur's mind.
Expertises
In recent years, I have developed my expertise in marketing and branding whilst utilizing my strong knowledge of general business models to build marketing strategies focused on content.
- All about content
- Digital Marketing (PPC, SEO, PR and more)
- Brand Communication Strategy
- International trade
Supporting skills
These extra skills are at various levels of qualification, including but not limited to those listed.
- Market Research
- Graphics Design
- Proposal presentation
- Team Management
- Data Analysis
- Trade Marketing
Supporting skills can sometimes be critical in helping you stand out.
A competent digital marketing leader with outstanding content writing skills. Always meet deadlines and manage projects in a logical and orderly manner.
A writer with a simple yet appealing writing style.
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- nt.thuhong82@gmail.com
- 84 908 856 951
- m.me/saku.vn