Sakuravn 
This morning, while attending a parent-teacher meeting for my fourth-grade daughter, I received a consent slip asking whether I wanted to enroll her in an optional course called “Artificial Intelligence Education”. The homeroom teacher summarized the program by explaining that it aims to help children understand AI technology, learn how to use it “properly,” and … Read more
Dear Brands, Be careful with seeding. It’s not uncommon for a smart consumer to come across a seeded post for a certain brand, written in a painfully fake and “trying-too-hard” tone. And it makes me wonder: do brand managers actually control the quality of campaigns executed by seeding agencies? I don’t think seeding is a … Read more
In the wake of the massive layoff waves of recent years, as small and medium enterprises scaled down or shuttered, a fleet of “startup” ships has set sail. While some involve multi-billion investments, the vast majority are individuals launching businesses with a modest capital of maybe twenty million dong. I call these micro-businesses. A Simple … Read more
Social media is now regarded as essential for brand strategy, with senior content marketers telling the company’s story and conveying its personality through engaging posts. But a social media strategy is not all about engaging posts. I’ve seen a lot of job postings looking for a social media manager with “trends adaptable ability”, and a slew … Read more
After about 6 years working in marketing in leading roles, I found that the biggest challenge of a Marketing Manager is not to achieve revenue targets but to make all other departments in the same organization understand, support, and accompany short- to long-term marketing strategies. Some HR managers asked me during interviews why I think … Read more
You don’t need to care about the title of this blog post. I just added the “Me” category to my blog. just to write about things that probably no one would care enough to read. I know many of you follow Sak’s blog to read stories, but I am currently hanging in the middle of … Read more